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Description of Yandex.Direct
Screenshots of Yandex.Direct
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  • Yandex.Direct
Description of Yandex.Direct (from google play)

Manage Yandex.Direct ad campaigns on the go whether you are an independent advertiser or agency. With the mobile app you can:

Control ad impressions
Launch and stop whole ad campaigns, individual ads, or even keywords.

Summary
See your account’s main performance indicators in Summary. View the status of your shared account’s funds in Summary.

Top up your balance
Add funds to your account with a credit card, with Yandex.Money, or get a Yandex.Direct payment code for your account to use at ATMs and payment terminals. You can also make deferred payments, or reallocate funds between ad campaigns.

Set bids
Automatically calculate bids for the traffic volume or network audience coverage you want. Set a common bid for all keywords, or allocate separate bids for each keyword.

View statistics
Inspect detailed statistics for your account, campaigns, ad groups, ads and keywords in graphs and tables, and custom choose what data to view and for what time period.

Stay up to date
Browse a notifications feed that lists campaign events, and contains information on your clicks and impressions, such as position, CTR, and moderation results.

Version history Yandex.Direct
New in Yandex.Direct 3.6.1
Stability improvements, bugs fixes.
New in Yandex.Direct 3.5.1
Stability improvements, bugs fixes.
New in Yandex.Direct 3.5.0
Stability improvements, bugs fixes.
New in Yandex.Direct 3.4.0
Stability improvements, bugs fixes.
New in Yandex.Direct 3.3.1
Stability improvements, bugs fixes.
New in Yandex.Direct 3.2.4
Stability improvements, bugs fixes.
New in Yandex.Direct 3.2.3
Stability improvements, bugs fixes.
New in Yandex.Direct 3.2.2
Stability improvements, bugs fixes.
New in Yandex.Direct 3.2.1
Stability improvements, bugs fixes.
New in Yandex.Direct 3.2.0
Stability improvements, bugs fixes.
New in Yandex.Direct 3.1.0
Bid adjustments
Now you can use coefficients to adjust bids. You can adjust bids for a particular campaign or ad group. Only adjustments for target audience, based on retargeting lists, mobile devices, and gender and age are available at the moment. To manage bid adjustments, choose type, specify bid adjustment condition and your coefficient.
New in Yandex.Direct 3.0.1
Stability improvements, bugs fixes.
New in Yandex.Direct 2.9.1
Stability improvements, bugs fixes.
New in Yandex.Direct 2.9.0
Introducing a new version: now you can edit keywords or add new to ad group.
New in Yandex.Direct 2.8.5
Bugs fixes, stability improvements.
New in Yandex.Direct 2.8.3
Added support for "Retargeting & Audiences"
The retargeting lists and mobile app interests now available in the app. You can work with them in the companies the same way as with keywords, such as setting bids, stopping and launching impression criteria.
Please note that now you can see keywords and retargeting lists on ad group and an ad screens.
New in Yandex.Direct 2.8.2
New ad types
The app now has image ads and video ads. See a preview of the creative on the ad screen.
New in Yandex.Direct 2.8.1
New menu design
Now you can use main menu at the bottom of all app screens, not only on the app home screen. For instance you can find out about new events on any app screen. The red dot on the Events button at the bottom of the screen lets you know when there are events you haven't viewed yet.



Stability improvements and bugs fixes.
New in Yandex.Direct 2.7.0
Daily budget
You can edit daily budget for campaigns and shared account.
New in Yandex.Direct 2.6.5
Stability improvements and bugs fixes.
Summary screen loading was improved.
New in Yandex.Direct 2.6.4
Events have a new design. The list of events also has a new filter for "Only new events".
Push-notification bugs fixed.
New in Yandex.Direct 2.6.2
Introducing a new version with push notifications.
Get push notifications when important events occur, such as changes to traffic volume or if campaign funds run out. You can specify how often you want to receive notifications and interesting events in your app settings. To open the settings, go to the "Profile" screen and tap "Push notifications".
We've overhauled our infrastructure and improved the protection of your data. The application become more stable and reliable.
New in Yandex.Direct 2.5.2
Introducing a new version: we've completely overhauled our infrastructure and improved the protection of your data. The application become more stable and reliable.
New in Yandex.Direct 2.5.1
App password access
Keep your Yandex.Direct mobile app secure from unauthorized access with a four-digit app password, different from that of your Yandex account.
New in Yandex.Direct 2.4.15
Stability improvements, authorization bugs fixes.
New in Yandex.Direct 2.4.14
Stability improvements and bugs fixes.
New in Yandex.Direct 2.4.13
New campaign types
The campaign types “Ads for Mobile Apps” and “Dynamic Ads” are now available in the app. You can work with them the same way as with “Text & Image Ads” campaigns, such as stopping and launching campaigns, setting bids for keywords, and viewing statistics for them. You can show and hide different campaign types in your campaign list.
New in Yandex.Direct 2.4.12
Updated the bid setting interface
The Bid Wizard allows you to assign bids for keywords in search depending on the desired traffic volume, not for positions.

Bugs fixes.
New in Yandex.Direct 2.4.9
Filter campaigns by importance
Campaigns that you frequently work with can be labelled as important. These campaigns will be marked with a star in the campaign list.

Metrics in the whole app
Metrics are now displayed on all the app screens. For example, you can quickly access the number of clicks, impressions and conversions provided by each campaign or ad. Metrics can be selected in settings on any screen.

Bugs fixes.
New in Yandex.Direct 2.4.5
Bugs fixes with a GDPR update.
New in Yandex.Direct 2.4.4
Stability improvements and bugs fixes.

Campaign, group, ad and keyword statistics
Statistics are now available as graphs and tables for the entire account and for single campaigns, groups, ads and keywords. You can select data sectionss, groupings and periods on all statistics screens.

New layout for account events
Tap the Summary button to find out about new events in your account: now you can see the number of remaining un-viewed events from any screen in the app.
New in Yandex.Direct 2.4.3
Campaign, group, ad and keyword statistics
Statistics are now available as graphs and tables for the entire account and for single campaigns, groups, ads and keywords. You can select data sectionss, groupings and periods on all statistics screens.

New layout for account events
Tap the Summary button to find out about new events in your account: now you can see the number of remaining un-viewed events from any screen in the app.
New in Yandex.Direct 2.3.11
Stability improvements and bugs fixes.Check out your new Summary screen and see the current status of your shared account, recent events, graphs and changes in your main performance indicators.View statistics as graphs, and choose different data sections like campaigns, ad network types and regions for tables as well as group data by chosen time periods.
New in Yandex.Direct 2.3.7
Stability improvements and bugs fixes.Check out your new Summary screen and see the current status of your shared account, recent events, graphs and changes in your main performance indicators.View statistics as graphs, and choose different data sections like campaigns, ad network types and regions for tables as well as group data by chosen time periods.
New in Yandex.Direct 2.3.6
Check out your new Summary screen and see the current status of your shared account, recent events, graphs and changes in your main performance indicators.View statistics as graphs, and choose different data sections like campaigns, ad network types and regions for tables as well as group data by chosen time periods.
New in Yandex.Direct 2.2.9
Stability improvements and bugs fixes.Enjoy the completely new design and let us know what you think by emailing app-direct@support.yandex.ru
New in Yandex.Direct 2.2.8
Stability improvements and bugs fixes.Enjoy the completely new design and let us know what you think by emailing app-direct@support.yandex.ru
New in Yandex.Direct 2.2.6
Stability improvements and bugs fixes.Enjoy the completely new design and let us know what you think by emailing app-direct@support.yandex.ru
New in Yandex.Direct 2.2.5
Stability improvements and bugs fixes.Enjoy the completely new design and let us know what you think by emailing app-direct@support.yandex.ru
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